Imagine what the power of a customized marketing program could do for your business. Clay Strategy can help you take your business to the next level with our full range of affordable marketing services. We specialize in providing our clients with high-quality, low-cost professional results. While many "marketing services" companies only deliver lead lists or promotional materials, we deliver an entire marketing department committed to your success.
You've worked hard to grow your business. You've dedicated countless hours and put everything you have into creating a thriving enterprise. Doesn't your business deserve to be the best it can be? Clay Strategy can help you take your business to the next level by providing you with a complete analysis of your current business structure and strategy. This includes identifying both the internal and external factors that will lead to your success. We take an in-depth look at your company's strengths and weaknesses, core competencies, and other strategic advantages that your business has over its competitors and show you how to leverage them for success. Then we identify the strategic disadvantages that your business faces and craft solutions to mitigate or eliminate them. We also analyze your market to highlight any factors that may act as barriers or opportunities to your success and determine the best strategy for you.
Upstream marketing is the most often neglected aspect of marketing strategy. Your success depends on both a good product/service mix and operational efficiency. We can help with product development, operations analysis, integration strategy, market research, and other methods to assist you in developing or refining your product/service mix.
Downstream marketing encompasses most of the actions that people associate with the term "marketing". This includes promotion, pricing, and product placement. We can help promote your product through a carefully crafted advertising mix, including metrics which help you measure the effectiveness of your promotions in order to refine your strategy and maximize ROI. We can also help you determine the best pricing and placement strategies for your product/service mix based on certain criteria collected through market and customer research.
We can create a complete marketing plan for your business based on the best strategic approaches determined from our research. A marketing plan will help your business enumerate the specific, detailed actions that you will take, as well as help you stay on the right track and within budget. Much like the blueprints for a house, your marketing plan will provide a framework for your business as you go to market, with provisions for uncertainties and room to revise and improve upon over time as results can be measured.