Branding

Perception is key in the market. You have the power to control your image by defining and maintaining your identity - your brand. A strong brand can help your company establish position, add value for your customers, and set you apart in a positive way.

Brand Identity

A brand is more than just a name or a logo, although those are important. A brand is how your company is perceived. We can help you ensure that this perception is the one you want it to be with a strategy that differentiates and adds value to your brand. A well-designed brand identity will help position your brand in the market, send clear and accurate messages to the right audience, differentiate it from competitors, develop marketplace recognition, and foster customer loyalty. We can help throughout the brand development process from inception to market.

Brand Architecture

Whether your company has a single focus or many product lines and operating subsidiaries, we can help you maintain a cohesive and relevant brand structure. Brand architecture defines the relationships between your product and corporate brands and works to position each within the overall corporate identity. Brand architecture is part of a good marketing strategy and will allow each brand the greatest chance of market success while maintaining alignment with corporate goals and image. Individual identites are built around a cohesive theme defined by corporate identity to create a clear and organized brand portfolio.

Naming Strategy

We can help you with the name development process by finding you a name that reflects your company's identity, values, and mission while conveying an original and memorable idea. We identify protectable names with the most potential to set your company apart and create brand value. We also develop naming systems to help you organize coherent, extendable brand families within your portfolio.